Quick View

Project
Construction SaaS Platform

Role
Product Lead /

Founding Designer

Team

  • 1 Product Manager,

  • 2 UX/UI Designers,

  • 5 Engineers (Front-End & Back-End)


Date
Feb 2025 – Ongoing


Background
Construction projects are frequently delayed due to fragmented communication and information gaps. These inefficiencies often lead to rework, resulting in millions of dollars in additional costs across the industry.


Contributions
As the Product Lead, my responsibility is to define the product vision from a design and commercial perspective. This involves analyzing industry pain points, aligning stakeholder needs, and delivering design solutions that reduce delays, improve collaboration, and optimize cost efficiency.

Construction SAAS

Roles : Product Design Lead / Founding Designer

Date : 202502 ~ Ongoing Project


Background :

  • As the founding designer of AI Construction SAAS , I need to analyze industry pain points and provide solutions that meet the needs of both stakeholders and the industry.


Team Size: 1 Product Manager, 2 UX/UI Designer, 4 Front-End and Back-End Engineers.


Project Objective: Address pain points in the construction industry





Construction SAAS

Roles : Product Design Lead / Founding Designer

Date : 202502 ~ Ongoing Project


Background :

  • As the founding designer of AI Construction SAAS , I need to analyze industry pain points and provide solutions that meet the needs of both stakeholders and the industry.


Team Size: 1 Product Manager, 2 UX/UI Designer, 4 Front-End and Back-End Engineers.


Project Objective: Address pain points in the construction industry





Result

As Product Lead , I represent the company at various competitions and industry events.

  • Qualified, The 3rd Creww Taiwan-Japan Startup Acceleration Program

  • Selected to join the 2025 GenAI Stars generative AI accelerator program

  • Selected for the 24th New Innovation Business Award final round

Workshop

When I first receive a project, I usually conduct industry knowledge research.

After completing this research, considering the complexity of the industry and the time pressure,

I decided to organize a workshop to quickly analyze key pain points based on insights from on-site users.


Workshop Execution Steps


  1. Each participant lists all relevant roles.

  2. List the pain points corresponding to each category.

  3. Each participant explains their actions and perspectives.

  4. Conduct a voting session based on Solvability and Importance.

Participants:

  • Company Owner

  • BIM Engineer (8 yrs)

  • Materials Sales Rep (10 yrs, incl. 2 yrs as Site Manager in Maldives)

  • Site Manager (10 yrs in Taiwan)

Workshop Summary

List the pain points corresponding to each category.

Construction Owner

Pain Points:

Project delays with unclear causes (4,4)

No real-time visibility of progress, materials, or costs (4,4)

Difficult schedule control (4,3)

Frequent client requirement changes (2,0)

Labor shortages and inconsistent quality (1,0)

BIM Modeling

Pain Points:

Inconsistent standards / Communications Gap Between Team(4,4)

Issue of responsibility (4,4)

Low drafting efficiency (4,0))

Drawing Not Meet Requirement (4,0))

Construction Management

Pain Points:

Information chaos / Time-consuming paperwork (4,3)

Labor/equipment scheduling issues (4,3)

Communications Gap Between Team(3,3)

Disorganized material inventory (2,2)

Insufficient manpower (0.0)

Labor quality issues (0.0)

Architect Team

Pain Points:

Drawing errors cause construction delays(4,3)

Frequent design changes are hard to manage(4,3)

Inconsistent standards (3,3)

Low drafting efficiency (2,0)

Architect lacks on-site experience (2,0)

Supervising Unit

Pain Points:

Tedious review tracking (4,4)

Inconsistent/opaque acceptant standards (0,3)

Insufficient manpower (1.0)

Site Execution

Pain Points:

Disorganized material inventory and equipment scheduling (4,4)

Cumbersome reporting and inspections (4,4)

Unprofessional Workers (3,2)

Poor quality control → rework

Report unmatch on-site conditions (2,2)

Complicated paperwork across multiple platforms (4,4)

Hard to access site info (2,1)

User Pain Point Matrix Diagram

After the workshop, I consolidated and narrowed down the main pain points,

I used a matrix diagram to categorize them into different sections.

As shown in the matrix, users reached a consensus on their challenges.

The quadrant in the upper-right corner highlights the core priority pain points that need to be addressed first:


  • Progress and schedule management

  • Information transparency and collaboration

  • Documentation complexity

  • Cost and efficiency


Next, we conducted interviews with direct users regarding their workflow.

Story Workflow

Wang Jia-Yu (35/Male)

Site Supervisor

10 years of experience

Plan daily tasks: 

Review schedule, check feasibility, allocate manpower, materials, and equipment.

Record and plan: 

Log daily progress, review completed work, and prepare next day’s plan.

Analyze performance: 

Monthly review of finance, material usage, progress, and project health.

Quality check: 

Submit weekly inspection reports to PCM.

Handle issues: 

Receive defect reports and implement corrections.

Shu Wei-Fan (36/Male)

BIM Engineer

8 years of experience

Pre-project planning: 

Estimate drawing/modeling time based on client schedule.

Modeling & coordination: 

Build 3D BIM models thought Autodesk Revit, resolve conflicts with architects.

Deliverables:

Finalize 3D model, generate 2D drawings for client approval.

Site Inspection

BIM engineers also conduct on-site inspections during the construction phase.

Design opportunity

Now, let's dive into brainstorming about the design opportunity that solves the pain point

MVP Decision

After completing the initial research, I gathered the whole team (including the founder, engineering team, design team, and project manager) to decide on the MVP direction.


During the discussion, we reviewed the material cost system. Since it requires on-site data collection, system development, and has high dependencies, we decided to move it to the next phase.


For this phase, we will focus on the other core systems, starting with design drafts to quickly validate product value and support business needs.

Wireframing

Next, we drafted wireframes to ensure the design concepts and processes met the needs of stakeholders and users.

Our team received very positive feedback from this meeting!

Design System

After confirming the wireframe, I built the design system

to keep the team aligned and maintain a consistent visual style.

Our team chose the Shadcn design system as the foundation of the platform

to ensure that design and development are synchronized and to accelerate system development!

After confirming the wireframe, I built the design system to keep the team aligned and maintain a consistent visual style.

Our team chose the Shadcn design system as the foundation of the platform to ensure that design and development are synchronized and to accelerate system development!

Showcase

Project Management

Calender Management

Progress Control System

BIM Dashboard

AI Chatbox

Issue Management

Daily Log System

Construction Dashboard

Other Project

You Can Find My Other Projects on Behance! or Check Out my Latest Projects

You Can Find My Other Projects on Behance! or Check Out my Latest Projects

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